MRR & ARR Calculator – Calculate Monthly and Annual Recurring Revenue for SaaS
Measure your subscription business's revenue with our MRR/ARR Calculator. Enter the number of paying customers and average plan price to calculate Monthly Recurring Revenue and Annual Recurring Revenue — the core financial metrics for any SaaS company.
SaaS Benchmarks:
- • Good growth: 5-10% monthly
- • Good churn: <3% monthly
- • Rule of 40: Growth% + Profit% ≥ 40
Revenue Metrics
Enter your metrics and click Calculate to see projections
SaaS Metrics Explained
- MRR (Monthly Recurring Revenue): Predictable revenue generated each month from subscriptions
- ARR (Annual Recurring Revenue): MRR × 12, used for annual planning and valuations
- ARPU: Average Revenue Per User = MRR / Customers
- Churn Rate: % of customers who cancel each month
- Rule of 40: Growth Rate + Profit Margin should ≥ 40%
Tip: Focus on reducing churn as much as acquiring new customers. A 1% reduction in churn has compounding effects on MRR.
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